To find an SEO Strategy on Google you have to process the right kind of keywords for the business with landing pages that are consistent with them. To facilitate the work, you can take the help of your Adwords campaign.
It may seem contradictory to use Adwords to succeed with your SEO. But the truth is that Adwords can help you in your SEO work. For example, you can find the Adwords keywords that really perform and understand how well they match your landing pages. Here are some of the features in Adwords that you can benefit from your SEO strategy.
Keyword in Keyword Planner
Google’s keyword tools planner (Keyword Planner) is a good source of inspiration for the keywords that can fit your business. It does not give a complete picture as to supplement them with their own ideas about potential keywords. When you advertise on Adwords, you will get a clearer idea of search volume on your keywords and which ones produce the most clicks. Another tool is Übersuggest for further inspiration for your keywords.
Implement high performance keywords in
When keywords in Adwords campaign have had time to perform against Google searches can help you assess which keywords perform best.Depending on the keywords and budget this takes different amounts of time. We recommend giving campaigns three months when the search behaviours often vary over time between different keywords.
Develop keywords with the search terms report
Want to know more about your search terms from Google, you can use the terms report in Google Webmaster Tools. In Adwords you will also find valuable information for the search terms that clicked on your ads. You will find the search terms report to the keyword level in your Adwords campaign.
Quality score marks to your landing page
At the keyword level, you can also see what Google calls for quality results , where 10 is the highest score. It sets the rate:
- Relevance, Adwords campaign structure based on your keywords.
- CTR – Click Through Rate, how many people clicked on the ad in relation to the number of impressions.
- LPQ – landing page quality, whether your ad is relevant to your landing page.
Do you have a low quality score, you should see whether the keyword is to your landing page. Advertises example of shoes, your landing page is also about shoes.
With AdWords, you can find the right keywords for your business and how it matches your landing pages on the site.
KINGFISHER CREATIVE is a full service creative digital agency specialising in SEO, graphic design, branding, web design and advertising services, with offices in Toowoomba, Brisbane, Melbourne and London.
Level 6, 140 Creek Street,
Brisbane QLD 4000,
Ph: 07 4637 8893