Requirement for Drug Detox Should Be Part Of White House Ad Campaign

Beginning with advertising during this year’s Super Bowl, the White House Office associated with National Drug Control Policy will be launching its first major work to educate parents about teen doctor prescribed drug abuse. More than 2 million American kids are abusing prescription drugs, and parents need to wise up, step in, and get their teens into treatment if they need it. But the question continues to be: Who’s getting the parents into therapy? Because for every teen that needs drug detox, there are probably a dozen adults who need it just as badly, or worse.

The message is this: The issue doesn’t just concern 2 mil kids who may need detox, and it is not just about illegal prescription substance abuse. We need to step back and see the big prescription drug picture.

Tens of millions of people of all ages swallow millions of dollars worth of poisonous, addictive and debilitating prescription drugs every single day. If everyone suffering from the dependencies, addictions and side effects common with many prescription drugs came knocking at the doorways of America’s drug detox centers tomorrow, we’d have the biggest traffic jam this country has ever seen. And remember, we’re talking about people taking legal, doctor-ordered prescription drugs, just like directed, who develop very actual, very dangerous problems.

Many prescription medications, in spite of the help they offer people struggling with pain and illness, have created an ugly and dangerous circumstance. Painkillers, antidepressants, tranquilizers and stimulants – the list of drugs in just these four classes alone would certainly fill several pages – just about all carry the threat of dependence, possibly physical, psychological, or both. Along with dependence, the list of their side effects and withdrawal symptoms would fill countless pages, and they can create havoc for anyone trying to quit taking them without a medically supervised drug detox.

Many Americans don’t realize how many people arrive at drug detox centers with doctor prescribed drug problems who have not been abusing their prescriptions. These people have already been taking their medications exactly as prescribed. But because of the nature of the medication and the individual’s own DNA plus metabolism, they have developed dangerous dependencies and addictions to prescription drugs that need medical drug detox if they would like to get off them safely.
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A nationwide prescription drug abuse public awareness marketing campaign targeting parents and teens and tied to the Super Bowl is certainly a welcome idea. But it’s really only a start. The depressing big picture won’t be part of the $30-million White Home ad campaign, and the need for a medication detox program by millions and millions of people will still exist.

Meanwhile, we can all perform our part by keeping our own prescription drugs carefully locked away so others – like teenagers — don’t steal them and get on their own into trouble. And if you or even someone you know is in trouble with prescription medications, please call a medical drug detox program specialist for expert help about safely dealing with the problem.